Now you can speak to India’s most powerful consumer market. Through a television channel this market will easily identify with, right from its name. A channel as discerning as the Malayalees themselves.Offering programmes with an authentic Malayalee access. It’s a movement all set to win over 30 million Malayalees worldwide, and become as much a part of their identity as their language and culture. Truly the expression of a people.

KERALA, INDIA’S MOST POWERFUL CONSUMER MARKET The only ‘rurban’ State in India with no palpable rural-urban divide. The only State in India where both urban and rural population figure in the National Readership Survey. Lifestyle indicators stand clearly above the national average pointing to:

a booming market very high brand proliferation a fast growing rate of disposable incomes a very high rate of consumption a discerning people

The Cutting Edge of Opportunity

If Kerala is the dream market of any advertiser, Kairali is the perfect medium for your message.Over 10 million Malayalees in Kerala and five million more outside the State and in the Middle East tune into the satellite signals everyday. And with its balanced blend of infotainment Kairali is bound to cut through the clutter and become their absolute favourite.In turn, providing the cutting edge your advertisements cannot do without.


Morning Band
06.00 AM to 09.00
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Noon Band
09.00 AM to 01.00 PM
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Evening Band
01.00 PM to 06.00 PM
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Prime Band
06.00 PM to 10.30 PM
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Prime Band
10.30 PM to 11.00 PM
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NRK Band
11.00 PM to 03.00 AM
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Non Prime Band
03.00 AM to 06.00 AM
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News Band

Morning News
Sponsorship Rs. 25,000/- + 90 sec FCT
Time Check (10 Sec) Rs. 5,500
Spot Buy (10 Sec) Rs. 3,000
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Afternoon News
Sponsorship Rs. 40,000/- + 110 sec FCT
Time Check (10 Sec) Rs. 6000
Spot Buy (10 Sec) Rs. 4000
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Evening News
Sponsorship Rs. 75,000/- + 110 sec FCT
Time Check (10 Sec) Rs. 8000
Spot Buy (10 Sec) Rs. 8000
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Night News
Sponsorship Rs. 75,000/- + 110 sec FCT
Time Check (10 Sec) Rs. 10000
Spot Buy (10 Sec) Rs. 10000
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Programme wise spot rate.

JB Junction
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FOI, Kuttipatturumal, Kitchen Magic, Karyam Nisaram
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Magic Oven
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Movie – Mon – Thu @ 10.00 am
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Movie – Fri – Sun @ 2pm
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Seven day serial Sponsorship (Minimum 7 episodes) Director’s special serials (7 days) Rs. 10 lakhs + 1600 sec FCT

Branding/Naming Rights (Minimum booking : 13 Episodes) Weekly serials/Daily Soaps Rs. 1.25 Lakhs + 220 sec. FCT Film based programmes Rs. 1 Lakh + 170 sec. FCT Staged based shows Rs. 1 Lakh + 170 sec. FCT Current affairs programmes Rs. 75,000 + 130 sec. FCT

Time Slot fee 30 Minutes : Rs. 40,000 + 240 sec. FCT
  1. All advertisement materials are to be submitted in digital/Beta SX/SP formats only.
  2. The advertisement material should reach our office along with confirmed release order at least 10 days before the intended date of telecast.
  3. The payment shall be made by Account Payee cheque/Demand Draft drawn in favour of “Malayalam Communication Ltd. ” ; payable at Thiruvananthapuram.
  4. Intimation for cancellation, postponement or for using revised advertisement material should be received at our office at least 10 days before the scheduled date of telecast.
  5. All such intimations should be in written format only.
  6. If the material provided is to be returned to the advertiser, intimation should be given within 7 days from the date of telecast.
  7. Certificate of telecast will comprise only basic information like time and date of the telecast.
  8. Kairali reserves the right to accept / reject any advertisement or sponsorship at its sole discretion.
  9. The tariff and the terms and conditions are subject to change from time to time.
  10. The tariff and the terms and conditions prevailing on the date of telecast shall apply on all billings. Advertisements will be accepted for telecast subject to the laws prevailing in India.
  11. Kairali will not be responsible for disruption in the telecast of the advertisement for force majeure reasons beyond its control. No claims will be entertained in this regard.
  12. Any dispute or claim arising out of this transaction are subject to the jurisdiction of the courts of Thiruvananthapuram only.
Corporate Marketing Office

Malayalam Communications Limited Kairali Towers, Asan Square, Palayam, University P.O, Thiruvananthapuram. Kerala, India. Pin – 695034 Tel: +91-471-2386500; Fax: 2386501 E-mail:

Mr. S. Rajiv Senior General Manager Tel: +91 9847720033

Mr. B. Pratap Chandar General Manager Tel: +91 9847720050


Mr. B. Sunil Asst. General Manager Tele: +919847720042 E-mail:

Mr. Suresh Kumar R Assistant General Manager Tel: +919847720052 E-mail:

Malayalam Communications Limited Kairali Towers, Asan Square, Palayam, University P.O, Thiruvananthapuram. Pin – 695034 Tel: +91-471-2386500; Fax: 2386501

Kochi Mr. Sunil A Asst. General Manager (Marketing) Kairali TV, Bright Lane, NH Byepass, Vennala P.O Cochin- Pin: 682028 Call- 0484 2807435/36/37 Fax- 0484 2807423 Tel – +91 9847720053 Email:

Calicut Mr. Jayasankar. A.S Deputy General Manager Kairali TV Zilla Colony PT Usha Road Calicut -32 Tel: +91-495 2366162 Tel/Fax : 0091 495 2365151 Tel : +91 9847720053 E-mail:

Chennai Mr. Jaikumar K Manager Kairali TV 3rd Floor, Chateau ‘D’Ampa New No -110, Nelson Manikkam Road Aminjikkarai, Chennai-600 029 Tel – 044-23749016 /7/ 8 Mob: +91 7358561845 E-Mail:

New Delhi Mr. Shaji Nambiar Regional Manager Kairali TV, Flat No.31, Shankar Market, Connaught Place, New Delhi Pin – 110 001 Tel/Fax: +91-11-23416177 / 23416178 / 23416179 Mob: +91 98919 89072 Email:

Mumbai Midhun.V Manager(Marketing) Malayalam Communications Limited 205 , Jai Singh Business Centre Off. Sahar Road, Parsiwada, Andheri East, Mumbai – 400099 Mob : 09819187116 email :

Bangalore Mr. Thomas Ninan Chief Manager 319/C, First Floor, Fathima Towers Rhenius Street, Longford Town Bengaluru- 560 025 Tel/Fax: ++91-80-25502536 Mob: +91 9845176933 E-Mail:

United Arab Emirates Mr. Ramesh .S General Manager Kairali TV P.B No. 52551, Door No. 3204, 32nd floor Liwa Heights, Jumeirah Lake Towers, DUBAI, UAE.

Tel: 00971 044341348 Email:
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