Marketing

Marketing

Now you can speak to India's most powerful consumer market. Through a television channel this market will easily identify with, right from its name. A channel as discerning as the Malayalees themselves.Offering programmes with an authentic Malayalee access. It's a movement all set to win over 30 million Malayalees worldwide, and become as much a part of their identity as their language and culture. Truly the expression of a people.
KERALA, INDIA'S MOST POWERFUL CONSUMER MARKET
The only 'rurban' State in India with no palpable rural-urban divide.
The only State in India where both urban and rural population figure in the National Readership Survey.
Lifestyle indicators stand clearly above the national average pointing to:

a booming market
very high brand proliferation
a fast growing rate of disposable incomes
a very high rate of consumption
a discerning people

The Cutting Edge of Opportunity

If Kerala is the dream market of any advertiser, Kairali is the perfect medium for your message.Over 10 million Malayalees in Kerala and five million more outside the State and in the Middle East tune into the satellite signals everyday. And with its balanced blend of infotainment Kairali is bound to cut through the clutter and become their absolute favourite.In turn, providing the cutting edge your advertisements cannot do without.

SPOT BUY

Morning Band
INR3000
06.00 AM to 09.00
Book now
Noon Band
INR4000
09.00 AM to 01.00 PM
Book now
Evening Band
INR5000
01.00 PM to 06.00 PM
Book now
Prime Band
INR8000
06.00 PM to 10.30 PM
Book now

Prime Band
INR10000
10.30 PM to 11.00 PM
Book now
NRK Band
INR5000
11.00 PM to 03.00 AM
Book now
Non Prime Band
INR3000
03.00 AM to 06.00 AM
Book now

News Band

Morning News
Sponsorship Rs. 25,000/- + 90 sec FCT
Time Check (10 Sec) Rs. 5,500
Spot Buy (10 Sec) Rs. 3,000
Book now
Afternoon News
Sponsorship Rs. 40,000/- + 110 sec FCT
Time Check (10 Sec) Rs. 6000
Spot Buy (10 Sec) Rs. 4000
Book now
Evening News
Sponsorship Rs. 75,000/- + 110 sec FCT
Time Check (10 Sec) Rs. 8000
Spot Buy (10 Sec) Rs. 8000
Book now
Night News
Sponsorship Rs. 75,000/- + 110 sec FCT
Time Check (10 Sec) Rs. 10000
Spot Buy (10 Sec) Rs. 10000
Book now

Programme wise spot rate.

JB Junction
INR12,000
Book now
FOI, Kuttipatturumal, Kitchen Magic, Karyam Nisaram
INR9000
Book now
Magic Oven
INR6000
Book now
Movie – Mon – Thu @ 10.00 am
INR500
Book now
Movie – Fri - Sun @ 2pm
INR6000
Book now

Seven day serial Sponsorship (Minimum 7 episodes)
Director's special serials (7 days) Rs. 10 lakhs + 1600 sec FCT

Branding/Naming Rights (Minimum booking : 13 Episodes)
Weekly serials/Daily Soaps Rs. 1.25 Lakhs + 220 sec. FCT
Film based programmes Rs. 1 Lakh + 170 sec. FCT
Staged based shows Rs. 1 Lakh + 170 sec. FCT
Current affairs programmes Rs. 75,000 + 130 sec. FCT

Time Slot fee
30 Minutes : Rs. 40,000 + 240 sec. FCT

TELECAST NORMS

  1. All advertisement materials are to be submitted in digital/Beta SX/SP formats only.
  2. The advertisement material should reach our office along with confirmed release order at least 10 days before the intended date of telecast.
  3. The payment shall be made by Account Payee cheque/Demand Draft drawn in favour of "Malayalam Communication Ltd. " ; payable at Thiruvananthapuram.
  4. Intimation for cancellation, postponement or for using revised advertisement material should be received at our office at least 10 days before the scheduled date of telecast.
  5. All such intimations should be in written format only.
  6. If the material provided is to be returned to the advertiser, intimation should be given within 7 days from the date of telecast.
  7. Certificate of telecast will comprise only basic information like time and date of the telecast.
  8. Kairali reserves the right to accept / reject any advertisement or sponsorship at its sole discretion.
  9. The tariff and the terms and conditions are subject to change from time to time.
  10. The tariff and the terms and conditions prevailing on the date of telecast shall apply on all billings.
    Advertisements will be accepted for telecast subject to the laws prevailing in India.
  11. Kairali will not be responsible for disruption in the telecast of the advertisement for force majeure reasons beyond its control. No claims will be entertained in this regard.
  12. Any dispute or claim arising out of this transaction are subject to the jurisdiction of the courts of Thiruvananthapuram only.

MARKETING OFFICES

Corporate Marketing Office

Mr. S. Rajiv
Senior General Manager
Malayalam Communications Limited
Kairali towers
University P.O., Thiruvananthapuram - 695034
Tel: +91-471-2386500; Fax: 2386501
gmkairalitv@gmail.com
E-Mail: malayalam@kairalitv.in
Mr. Suresh Kumar R - Asst. General Manager ( Marketing ) Tel: +91 98477 20052
Mr. B. Sunil - Asst. General Manager ( Marketing ) Tel: +91 098477 20042

Thiruvananthapuram
Mr. Suresh Kumar R- Assistant General Manager
Mr. B. Sunil - Asst. General Manager
Malayalam Communications Limited
Kairali towers
University P.O.,
Thiruvananthapuram - 695034
Tel: +91-471-2386500; Fax: 2386501

Call : +91 9847720052 ( Suresh Kumar R )
Email: sureshkumar@kairalitv.in

Call : +91 9847720042 ( B. Sunil )
Email: bsunil@kairalitv.in

Kochi
Mr. A.S Jayasankar
Deputy General Manager (Marketing)
House NO.33/1767, NH Byepass, Puthiya Road,
Vennala P.O
Cochin- Pin: 682028
Call- 0484 2807438
Fax- 0484 2807434
Mob: +91 9847720053
Email: jayasankar@kairalitv.in

Calicut
Mr. Ranjith.M
Regional Manager (Marketing)
Zilla Colony
PT Usha Road
Calicut -32
Tel: +91-495 2366162
Tel/Fax:: 0091 495 2365151
Mob: +91 9847720041
E-mail: ranjithm@kairalitv.in

Chennai
Mr.Praveen Kumar
Asst. General Manager
3rd FLOOR, CHATEAU 'D'AMPA
NEW NO -110, NELSON MANIKKAM ROAD
AMINJIKKARAI, CHENNAI-600 029
TEL - 044-23749016 /7/ 8
Mob: +91 9841036673
E-Mail: praveenkumar@kairalitv.in

New Delhi
Mr. Ajith Gopalakrishnan
Senior Asst. General manager
Malayalm Communications Ltd.
Flat No.31, Sharkar Market,
Connaught Place,
New Delhi - 110 001
Tel/Fax: +91-11-23416177 / 23416178 / 23416179
Mob: +91 98919 89072
Email: ajith@kairalitv.in

Mumbai
Mr. Bijoy Chandran
Senior Asst. General manager
Malayalam Communications Ltd.,
208/209 Neelkanth Commercial centre
Off. sahar road,
Andheri East
Mumbai-400 099
E mail: bijoychandran@kairalitv.in
Tel: 022-28348299 /40048252
Mob: +91 9930405688

Bangalore
Mr. Girish Kumar . N
Asst General Manager
3/7-8, 2nd Floor, 3rd Cross
Koramangala 2nd Block
Madivala (Next to Kaveri Nursing Home)
Bangalore - 560 068
Tel/Fax: ++91-80-25502536
Mob: +91 9886 859603 , 984 5176933
E-Mail: girishkumarotp@kairalitv.in

United Arab Emirates
Mr. Ramesh .S
General Manager (Marketing)
Kairali TV
Malayalam Communications Ltd.
P.B No. 52551
3204, Oaks Liwa Heights,
Jumeirah Lake Towers,
DUBAI, UAE.

Tel: 00971 50 9190854
Fax: 00971-4-4341348
Email: ramesh@kairalitv.in

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